UGC hook library
Use hooks as creative starting points, then adapt them to the product, audience and advertising rules.
Problem-first hooks
“I kept running into ___ until I tried this.” “If ___ is wasting your time, this is what changed for me.”
Demonstration hooks
“Watch what happens when I use this for ___.” “Here is the difference after one simple step.”
Comparison hooks
“I tested the old way against this approach.” “Three things I noticed immediately compared with what I used before.”
Objection hooks
“I thought this would be complicated, but…” “The part I was most skeptical about was ___.”
Routine hooks
“This is now part of my ___ routine.” “Here is how I use it in less than a minute.”
Compliance reminder
Creators and brands should avoid unsupported claims. The brief should identify mandatory claims, prohibited claims and required disclosures where applicable.